Borelli Design Inc – Freelance Activewear Designer

DESIGN

Know the User

Who are we designing for? Where is she running? Where is he spinning? What’s in their green smoothie?

AESTHETIC

Simple clean lines or loud prints and mood boosting colors. Let’s discuss your design aesthetic. Every detail matters.

SOURCING

Where do you want the goods made? USA, Asia, Europe. My contact list is broad after traveling to factories in Hong Kong, Taiwan, Vietnam, India and Europe.

About

Parsons, UCLA, Entreprenuer

Marissa’s fascination with combining fashion and athletics led her to work for companies such as lululemon athletica, Athleta, Ralph Lauren, Stitch Fix, Google, Cisco, Hi-Tec, Cricut, TuringSense, Battle Sports, Drymax, TJ Maxx, Marshalls, Swiss Army Victorinox, K-Active by Kerri Walsh and Green Apple Active. In 2011, she founded her own design studio, Borelli Design Inc. When she’s not helping clients build healthy brands, Marissa competes in half marathons and triathlons. She also loves to travel, bake for neighbors, and practice yoga. With an aesthetic that could be described as global, energetic and modern, Marissa brings a fresh and innovative approach to the active lifestyle market.

Apparel Design
Accessory Design
Creative Direction
Sourcing

Testimonials

“Marissa was wonderful to work with. As an employee she was open to feedback and development, she always produced high quality work and in a timely manner. When managing others, she coached and developed both professionally and personally. Her creativity with product and her fun personality was what made her stand out and why I would work with her again any time!”

Michelle

lululemon athletica

I have had the pleasure of working with designer Marissa Casellini and can enthusiastically offer my professional recommendation for her. As Chief Creative Officer at Electric Yoga and Losano, Marissa was the creative leader on all design. She also assisted in production. From procuring fabrics and trims to finding factories and overseeing quality control. She understands how product development, marketing, social media and advertising work together. She is versatile, stepping in any area that needs a hand. Marissa is very much a team player and develops a strong working relationship with her cohorts and brings a positive energy every day.

Staci Graffia

Losano

Marissa is a talented and seasoned apparel designer. She brings a creative approach to developing fresh designs appropriate for the target audience at the needed cost targets. Her expertise in apparel production and strong relationships within the industry were invaluable to our projects. Marissa is smart, positive, collaborative and a pleasure to work with. Highly recommend her as a key partner and consultant for apparel and activewear design.

Michelle

Cricut

Marissa is amazing! We needed some VM expertise for a Under Armour we were working with and Marissa dove right in, sharing her extensive knowledge and enthusiasm. She was able to work within a super tight timeline and shared so many thoughtful ideas and tips – she worked hard to determine a solve for us and we ended up seeing huge success with our display strategy by following her tips and process.

Sarah

Under Armour

“Marissa does a great job of turning a simple product brief into an innovative design complete with tech pack and color suggestions. She is on-time, creative, and extremely knowledgeable!”

Emily

Mizuno

“Marissa offered a very fresh perspective to our innovative outdoor crossover launch for HI-TEC women’s apparel. Her strong activewear background was very useful in our movement beyond the ‘shrink it and pink it’ mentality. She always brought a super positive attitude to the table and was a great teammate.”

Bill Hackett

Hi-Tec

“Marissa brings a fresh modern eye to an existing collection. She also understands the business side as well as the production side which is key. Because she owned her own line she designs with all the back knowledge that is vital for a company. Plus she is a pleasure to work with.”

Patti Varrelman

GG Blue

“I had the pleasure to work with Marissa for the development of my women’s athleisure line. Marissa is very knowledgable and experienced in the activewear/athleisure space and with the her help, advice, and consultation I have been able to take my project off the ground. She is also well connected in this industry and has made some great introductions for various aspects of my company. Marissa is very resourceful and a pleasure to work with. I would highly recommend her for your project.”

Roya Pakzad

Feminade