PRESS: BORELLI + SPORTS ILLUSTRATED

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BORELLI Scarves Travel the World with Sports Illustrated

We’ve always said that Borelli scarves go everywhere — and now we have PROOF! Yes, those were BORELLI drireleasescarves that you saw in Sports Illustrated’s “The Making of Swimsuit 2013” on Travel Channel. SI wanted its 50th anniversary to be historic, so they photographed the swimsuit models in locations on all seven continents. Between takes—when the models needed to cover up—they often turned to our scarves.

SI loved the pastel color palette we chose for our most recent spring collection. And the models appreciated the versatility, SPF 20 sun protection and magical moisture-wicking properties of the fabric we use for our scarves and related accessories such as headbands and wrap dresses, which wick away perspiration and water four times faster than cotton—to keep the models looking their best.

As if we needed a world of reasons to talk about BORELLI scarves, SI’s Swimsuit 2013 photo shoot featuring some of the true wonders of the world is a beautiful reminder.

More about BORELLI’s multi-use, drirelease™ scarves is here, and the Travel Channel video teaser is here.